INTRODUCTION - SEPTEMBER

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13. 03. 2013

INTRODUCTION - SEPTEMBER

I hope you’ve enjoyed your summer. I’m sure that no matter where you have been you’ve been thinking about radio all the time – about new formats, new programs, new trainings for you marketing teams…

A lot of you have used this summer for outdoor promotions. And all that in the anticipation of the autumn, the most lucrative part of the year when it comes to radio profits. So, September is here, and also the beginning of the biggest marketing campaigns.

RAB Serbia has used this summer in the best possible way. We worked hard during the three summer months – and you have the results in front of you. Data base of all radio stations in Serbia is on our web site. With just one click you can find radio stations you want, contact them and see their target groups, formats and learn all about them. I’m sure this Data base will be helpful for everyone, but despite all the effort, not all radio stations have sent us their data. Still I’m (as always) an optimist and I’m sure will complete this Data base soon.

I’m sure you are as proud as I am that on our web site you can also check whenever you want ratings of all radio stations in Serbia. I am proud that RAB Serbia can present to the world results of the research of radio listening in Serbia, which we have done with Ninamedia. Here I would like to thank IREX and USAID for their great help, because we wouldn’t be able to do all this without their help.

RAB Serbia web site, with the Data base of radio stations in Serbia and the results of the radio listening research and the data base of the research is now most certainly the place where everybody interested can find all the information they need.

September brings preparation for our Autumn Radio Days as well. We are negotiating with hotels and are in touch with future lecturers… I’m already looking forward to our meeting, planned for the beginning of November.

And until then – we are preparing our self- promotional campaign. Soon, on air of all radio stations members of RAB Serbia, you will hear new jingles, similar to those we made two years ago to introduce our organization. So – “Advertise on radio. Radio is more powerful media than it seems – that is the message from RAB Serbia.”